We work with digital first brands across consumer finance, eLearning, ecommerce, online media, hospitality, and more seeking to improve their marketing effectiveness through data-driven experiences. Blueshifts SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning.

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A blueshift is any decrease in wavelength increase in energy , with a corresponding increase in frequency, of an electromagnetic wave ; the opposite effect is referred to as redshift. In visible light , this shifts the color from the red end of the spectrum to the blue end. Doppler blueshift is caused by movement of a source towards the observer. The term applies to any decrease in wavelength and increase in frequency caused by relative motion, even outside the visible spectrum. Only objects moving at near-relativistic speeds toward the observer are noticeably bluer to the naked eye , but the wavelength of any reflected or emitted photon or other particle is shortened in the direction of travel. Doppler blueshift is used in astronomy to determine relative motion:. Unlike the relative Doppler blueshift, caused by movement of a source towards the observer and thus dependent on the received angle of the photon, gravitational blueshift is absolute and does not depend on the received angle of the photon:. It is a natural consequence of conservation of energy and mass—energy equivalence , and was confirmed experimentally in with the Pound—Rebka experiment. Gravitational blueshift contributes to cosmic microwave background CMB anisotropy via the Sachs—Wolfe effect : when a gravitational well evolves while a photon is passing, the amount of blueshift on approach will differ from the amount of gravitational redshift as it leaves the region.
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